$32 per lead → 367 leads → 3 villas sold at $240,000 each — from cold traffic in Bali real estate
Feeels Development sold villas by word of mouth alone. No ads, no sales team, no system — nothing. We built it all from scratch: from the first creative to a 60× ROAS.
367
Qualified leads
$32
Cost per qualified lead
3
Villas sold
$240K
Average deal size
Case overview
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About the client
A Bali developer — Feeels Development
Product
Investment villas
Average deal
~$240,000
Engagement
4 months
The goal — not just “leads,” but a quality stream of sales-ready inquiries
Point A
Literally zero. No ads, no team, no system
The owner sold villas purely through word of mouth. He wanted to scale — but had no idea where to start.
No advertising — none at all
Not a single campaign live. No Facebook, no Instagram, no Google — zero paid traffic.
No sales managers, no sales team
Every sale ran through the owner’s personal network. You can’t scale word of mouth.
No lead-qualification system
No CRM, no process for handling inquiries. Even if leads came in, there was no one and nowhere to receive them.
An overheated, fiercely competitive market
Dozens of Bali developers were already pouring money into traffic. Entering from zero and getting results fast is a challenge of its own.
- ×Sales by word of mouth only
- ×Zero ad campaigns
- ×No sales team or managers
- ×No CRM or handling process
- ×Impossible to scale
- A built-out marketing system
- Steady advertising on Facebook Ads
- Lead qualification in place
- CRM + Telegram bot for managers
- 367 leads, 3 sales at $240K
What we did
We built it all from scratch — in 4 months
From absolute zero — to a system that generates deals
Step 01
Agent interviews and discovery
We dove into real conversations with clients — studying objections, questions, and decision triggers. We found that buyers don’t care about an abstract “investment”; they care about concrete returns and zero operational headaches.
Step 02
Built 2 buyer personas
Investors seeking passive income with turnkey management, and lifestyle-property buyers — people who want an ocean-side villa without the hassle of renovations and mold. Each segment got its own pains, offers, and creatives.
Step 03
Defined the target-country list
Based on an analysis of purchasing power and interest in Bali, we pinpointed the key geos for English-language traffic. We set up separate segmentation to test each market precisely.
Step 04
Set up and launched the ad campaign
Our team designed ad creatives for every offer and segment. Dozens of combinations — each hypothesis tested in its own ad set. Weak ones were switched off; winners were scaled.
Step 05
Automation: Facebook → CRM → Telegram
Leads flow instantly from the ad account into the CRM and a Telegram bot. The manager gets the inquiry within seconds — and that directly impacts the conversion into a deal. The faster the contact, the higher the chance of a sale.
Creative strategy
We didn’t make “pretty pictures”
We tested specific messages. Each offer was validated on its own — stories, feed, different angles.
Income
$6,500/month
A concrete passive-income figure from renting the villa — the single biggest trigger for an investor
ROI
up to 18%
Return on investment, spoken in the language of finance — the key argument for making the decision
Location
3–5 min to the beach
Proximity to the island’s best beach (Uluwatu) — both an emotional and a rational argument
Easy ownership
no stress / no mold
Removing the main fear: tropical climate, mold, remote management — all handled
Entry point
$150,000
A concrete down-payment figure — removes uncertainty and draws in the right audience
Leasehold
35 years
A long land-lease term — the answer to the most common question about ownership form in Bali
No over-complication. No clutter.
Focused on money and value.
Ad creatives
12 creatives running in the campaign
Each creative tested a specific message. Different formats — but always with numbers and a clear benefit for the buyer.
Ad account
Screenshot from the ad account
17+ ad sets. Each combination was tested separately — winners scaled, weak ones switched off.
Screenshot from the ad account. Ad-set names are hidden.
Best ad set
151 leads
~$6 per lead in that set
Ad sets running
17+
A/B test of every offer
Conversion
0.54%
Lead → deal
Traffic & integration
No guesswork — just the numbers
Launch & optimization
- Launched via Facebook Ads
- Tested dozens of combinations
- Switched off the weak ones
- Scaled the winners
The key integration
This directly impacts the conversion into deals — the faster a manager reaches a lead, the higher the chance of a sale.
Results
Results over the period
367
Qualified leads
Driven from cold traffic
$32.46
Cost per lead
With no “warmed-up” blog or organic
3
Villas sold
Average deal: ~$240,000
Case economics
A single $240K deal pays back the ad budget 20 times over. Three deals — a 60× ROAS.
Engagement
Sep 23, 2024 — Jan 31, 2025
Still working together
Traffic type
English-speaking, cold
International audience
Client testimonial
Working with Anton is a smooth, productive process. We actively test different hypotheses, and Anton always keeps a close eye on the metrics, responding promptly to any questions or suggestions. Over the course of our work we’ve achieved excellent results on both cost per lead and lead-qualification rate. We’re very happy with his work and look forward to a long-term partnership.
Andrey Kruglov
Head of Marketing, Feeels Development
Takeaways
What we took away from this case
Simple offers beat complex ones
The simpler and more concrete the offer, the higher the conversion. One offer — one benefit. Don’t overload it.
Money sells harder than “investment”
“$6,500/mo passive income” converts many times better than a vague “invest in Bali real estate.”
The English-speaking market gives steadier leads
More predictable audience behavior, fewer “tourists” in the inquiries, a higher qualification rate.
Visuals matter, but the message decides
A beautiful image grabs attention, but a concrete benefit converts — numbers, terms, objections handled.
A system always beats chaos
Hypotheses → test → kill the weak → scale the winners. Not “creatives for the sake of creatives,” but a managed process.
A system always beats chaos
If you don’t have a steady stream of leads right now, inquiries come in erratically, your cost per lead jumps around, and it’s unclear what actually works — then the problem isn’t the ads. The problem is the system.
Who this is for
Recognize your situation?
We’ll break down your project and show you the growth points
How to lower your cost per lead, which creatives will work specifically for you, and how to build a stream of sales-ready inquiries.
An audit of your ad system
We’ll find the weak spots and growth points — and show you where money is leaking
A creative strategy for your product
Which messages and offers to test in order to lower your CPL
A scaling plan
Concrete steps toward a steady lead flow at a predictable cost
Free. No pushy pitch. If it’s not a fit — we’ll tell you straight.
Read next
What if leads come in with no ad budget?
In this case we showed how a paid-traffic system generates deals. But there’s another approach — where $1.5M+ in leads come in without a single dollar on ads, through AI content.
How one Reel with no ads brought 10,500 followers and 10 leads worth $1.5M+ in Dubai
The broker didn’t film and didn’t run ads. An AI avatar created the content — and one video hit 395K views, brought 30 inquiries and 10 qualified leads. Full breakdown with screenshots from the dashboards.
Two approaches — one goal: a steady stream of real-estate deals. Paid traffic + organic content — together they deliver the maximum result.
Your competitors are already building the system
One breakdown will show how many qualified leads you could be getting on your current budget.
If it’s not a fit — we’ll tell you straight. No pushy pitch.
We’ll build a lead system for your project
A free breakdown — we’ll show you the growth points