The client's challenge
A luxury real estate agency in Moscow was looking for a way to stand out from competitors on Instagram. Classic photos and listings no longer caught the attention of their target audience — buyers of apartments priced from 50M ₽.
Problems before implementation
- Post reach had dropped 40% over the past 6 months
- The cost of acquiring a lead through paid ads had climbed to 8,500 ₽
- Competitors had started using video content, and the agency had no on-camera presenter
The StaffAI solution
We created an AI avatar — a virtual realtor who hosts Reels in the first person. The avatar looks like a real person: it gestures, varies its intonation, and shows properties.
What we did:
- Audited the account and content strategy
- Created a character — the persona of a professional, trustworthy realtor
- Developed scripts for 3 types of Reels: property tours, buyer tips, and Q&A
- Set up automation — the AI replies to comments and moves people into the DMs
Results over 4 months
| Metric | Before AI | After AI | Growth |
| --------- | ------- | ---------- | ------ |
| Monthly reach | 120,000 | 3,450,000 | +2775% |
| Unique views | 85,000 | 2,200,000 | +2488% |
| Monthly leads | 12 | 42 | +250% |
| Cost per lead | 8,500 ₽ | 0 ₽ (organic) | -100% |
| Deals | 1 | 8 | +700% |
Key takeaways
An AI avatar doesn't replace the realtor — it amplifies them. While the human specialist runs showings and negotiations, the AI avatar works 24/7: creating content, answering questions, and qualifying leads.
"We were skeptics. But when the first 3 deals worth 180M ₽ came in specifically through Reels with the avatar — the skepticism vanished."
— Agency director
Want to find out how an AI avatar can help your business? Get in touch for a free audit.
