The challenge
A major car dealer in Yekaterinburg wanted to increase test-drive bookings through digital channels. Traditional advertising delivered a steady but expensive flow — 15,000 ₽ per booking.
An end-to-end solution: Avatar + ChatAgent
For the first time, we deployed both StaffAI products at once:
AI Avatar — "Auto expert Maxim"
- Hosts Reels reviewing models
- Compares specs in a "3 reasons to choose X" format
- Answers popular questions from the comments
AI ChatAgent — "Booking assistant"
- Instantly handles inquiries from Instagram and WhatsApp
- Qualifies leads: budget, preferred model, urgency
- Books test drives with automatic confirmation
Results over 5 months
Content (AI Avatar):
- 4.2M reach on Instagram
- 47 Reels published
- 892 comments handled by the AI
- CPM: 0 ₽ (all reach was organic)
Sales (AI ChatAgent):
- 1,560 leads processed
- 89% qualification — the AI correctly identified needs
- 287 test drives booked
- 42 sales — a 14.6% conversion from test drive
ROI:
- Investment in StaffAI: 180,000 ₽/month (both products)
- Revenue from 42 deals: ~126,000,000 ₽
- ROI: 14,000%
Why the combination works
The AI Avatar builds trust and interest through content. The AI ChatAgent converts that interest into action. Together, they close the full cycle: from first touch to booking.
"We planned a 3-month experiment. After 6 weeks, we signed an annual contract."
— Marketing director at the dealership
